The Swipe File
Boring Emails Get Zero Clicks
Study the emails that actually convert. A searchable database of real DTC marketing emails — updated daily, classified by type, and ready to swipe.
Real emails from real inboxes
Monica + Andy
Last Call: 40% Off Ends Tonight!
Parachute Home
Your Bedding Soulmate Inside
Material Kitchen
Meal prep + The Good Shears
Chamberlain Coffee
A quieter kind of energy
Brooklinen
20% Off Friends & Fam Sale
Billie
10% off for you
Allbirds
Bestsellers In The Best Color
Alo Yoga
New ALO Softsculpt styles are here
Charlotte's Web
New Gummies Selling Fast
Monica + Andy
Your Coastal Spring Era
Parachute Home
Meet Spring's Favorite Layer
Monica + Andy
Last Call: 40% Off Ends Tonight!
Parachute Home
Your Bedding Soulmate Inside
Material Kitchen
Meal prep + The Good Shears
Chamberlain Coffee
A quieter kind of energy
Brooklinen
20% Off Friends & Fam Sale
Billie
10% off for you
Allbirds
Bestsellers In The Best Color
Alo Yoga
New ALO Softsculpt styles are here
Charlotte's Web
New Gummies Selling Fast
Monica + Andy
Your Coastal Spring Era
Parachute Home
Meet Spring's Favorite Layer
Monica + Andy
Cue The Countdown
Billie
Smooth on your schedule
Parachute Home
Amy Talks Spring
Monica + Andy
Final Day For 40% Off!
Brooklinen
Find your signature sheets
Material Kitchen
German stainless steel for only $38
Brooklinen
See Why We're the Best in Bed
Monica + Andy
Going…Going…Almost Gone
Alo Yoga
Spring forward is almost here
Material Kitchen
Find the cutting board for you
Monica + Andy
Cue The Countdown
Billie
Smooth on your schedule
Parachute Home
Amy Talks Spring
Monica + Andy
Final Day For 40% Off!
Brooklinen
Find your signature sheets
Material Kitchen
German stainless steel for only $38
Brooklinen
See Why We're the Best in Bed
Monica + Andy
Going…Going…Almost Gone
Alo Yoga
Spring forward is almost here
Material Kitchen
Find the cutting board for you
Why The Swipe File?
Everything you need to study, steal, and send better emails.
Real emails, full source code
Every email captured from a live inbox with full HTML, screenshots, and metadata. Pull apart any email and see exactly how it was built.
Updated daily, classified by AI
New emails ingested from 98+ DTC brands. Each one automatically classified, tagged, and scored.
emails classified and counting
Built by a marketer, priced for marketers
Not a dev team guessing what marketers need. Built by someone who writes, sends, and optimizes emails every day — and priced so anyone can afford it.
Simple, transparent pricing
14-day free trial. Full access. Cancel anytime.
Trial
Then $9.99/mo. Cancel anytime.
- Full Pro access for 14 days
- Desktop & mobile screenshots
- HTML source code + download
- ESP detection + metadata
- No charge until trial ends
Pro
Billed annually at $59.99/yr
- Unlimited daily views
- Full desktop & mobile screenshots
- HTML source code + download
- ESP detection + send metadata
- Favorites & collections
- Weekly newsletter archive
Questions
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