The Swipe File

Stop guessing.
Study what the best brands send.

A curated database of real DTC e-commerce emails — searchable, classified, and updated daily. See exactly how top brands write, design, and convert.

63+ emails from 98 brands · Updated daily

Trial

Freefor 14 days

Then $9.99/mo. Cancel anytime.

What's included

Full access during your trial and as a subscriber.

Browse & Search

Email thumbnail grid

Subject line preview

Brand & type filters

Full-text search

Email Analysis

Full desktop & mobile screenshots

HTML source code + download

ESP detection

Classification metadata (type, tags, design flags)

Productivity

Favorites & collections

Weekly newsletter archive

Unlimited daily views

Every day without access, you're leaving insights on the table. Full screenshots, HTML source, and unlimited access — $9.99/mo after your free trial.